Twitter Summary

Conquering the Social Media Audit; One Bucket and Data Point at a Time

By: Kayla Henderson-Wood, Lauren Muniz, Kurtis Copper and Lola Butcher On Wednesday Kelli Matthews gave a class demonstration on how she would present a professional social media audit to her clients. The example we studied was a website for a real estate company who wanted to better understand its media engagement and improve its tactics. The class discussed how millennials felt…read more
Student Posts

Ethics in Social Media-Application: Donald Trump

By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
Student Posts

Staying on Your (Twitter) Toes

By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more
Twitter Summary

Updating-more harm than good?

  In our discussion during Monday's class, we talked about what people want to see and what gets them engaged on social media.  This correlates with what we had talked about earlier in the term with buying followers, which aren't always or at all engaging.  People care about engaging pictures and short captions--not too much effort.  Data analysis is how…read more
Student Posts

Ghost Blogging: Ethical?

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford   We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are many discussions on whether or…read more