Student Work

The Instagram Influence of Baby Boomers

by Maggie Elias (@maggiejelias) When thinking of social media audiences, Baby Boomers are often pushed to the periphery of consideration—if not excluded entirely—because of their perceived disinterest, reluctance, or general misunderstanding of social platforms and technology. Under these assumptions, in the Diffusion of Innovation scale, Boomers would by-and-large fall into the “late majority” or “laggards” categories for social media use.…read more

Twitter Summary: January 13, 2020. Social Media Theory: Diffusion, Relationship Management.

On Monday, January 13th we had our Twitter day for the J480/580 Strategic Social Media class. The topics discussed during class included the properties of networked publics, how they play into real life, the diffusion of innovation and its adoption profiles, and the Uses and Gratifications Theory.  Our tweets comprised of quick summaries of points made about those topics, relevant…read more

Influencer Domination

Influence - the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.  A term that I’m sure we all consider familiar, within social media, rather “influencer” has transcended various platforms and popular culture. Kevin Roose of the New York Times speaks to the volumes that influence culture.  “When the first…read more
Student Post, Student Work

Parental Monitoring vs. Spying

By Caitlin Wahlers I was recently speaking to a friend of mine who is the father of two teenagers. Initially, he was recounting a few tales of their most recent antics, but then the conversation turned towards internet safety and parental monitoring. As a former Health Educator for adolescents, I have observed in real-time the evolving relationship between teenagers and…read more

Twitter Summary: January 8, 2020. Social Media History & Theory.

Wednesday kicked off the first class in the strategic social media class of winter 2020. For the first class, there was (unsurprisingly) not a lot of engagement.  There were 19 total tweets relating to class discussion, this count is leaving out the introduction “Tweet a GIF with the hashtag #sojcssm” There were many tweets, but they did not pertain to…read more
Student Work

Social Gaming for Introverts

by Gabby Sullivan Despite the stereotypical images of disheveled men and socially awkward teens gaming from their moms’ basements, video games have always had a social element to them, from old school LAN parties to extensive MMO guilds to “social network games” like Farmville. While the inherent social nature of video games may have gone unacknowledged in the past, that…read more
Student Post, Student Posts, Student Work

Memes: Evolutionary Genetics and Centuries of Culture

by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning with understanding the similarity between evolutionary genetics and memetic spread and the significance memes have played throughout history can help us appreciate the potential for meme virality.   @memecrashes Although most familiar in its graphic with…read more
Instagram stories for good?
Instagram, Student Work

Instagram stories. Changing social media for good?

by Anna Campbell After taking the social media world by storm in 2018, Instagram stories have remained hot. More and more users are using Instagram stories, attracted by the story telling tool and its inclusion of tech previously banned by the app, including links, polling and cross-platform tools. There are now 500 million daily users of IG stories every day.…read more