Is TikTok an actual good marketing strategy for growing businesses?
by By Liz Blodgett We see product advertisements every day on TikTok. From the newest skin product that we need to use to a product giveaway …
Tag: tiktok
Superbowl LVIII: An opportunity for influencer marketing to shine
By Maggie Delaney Ah, yes, the sacred American holiday is upon us. It’s Super Bowl weekend. If you’re anything like me, this may be the …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
Has TikTok Ruined the Authenticity of Music?
By Jocelyn Johnson TikTok has created numerous opportunities for artists of all sizes, but is it altering the authenticity of how we listen to music …
A Study in Reaching Younger Audiences: Meme Marketing Across the NFL
By Johan Jaimes (LinkedIn) The 2023-2024 NFL season has arguably been one of the most eventful in recent memory. A season filled with big moments …
How Social Media Took Coquette and Turned it Into a Trend
By Parker Villiers Your recent feeds have probably been consumed by pretty little bows on everything you see. This is one of the newest and …
UMG Changes the Way TikTok Sounds
By Bailey Peters TikTok has been known to introduce new ideas, music and trends to their users as people show their talents for views and …
The Rise of ‘Family Channels’ and Child Exploitation: What is Too Far?
By Samantha Kunody For most children in the Twenty-First Century, goofing around to fun songs and participating in video trends online is just considered playtime. …
Office Siren, Corporate Core, Bayonetta Effect
Dear reader, Fashion trends seem to come and go faster than the seasons change. The newer and more niche trend is the “Office Siren” aesthetic …
10-year-old Girls are Taking Over Sephora, and TikTok is Livid
By Nikki Roubos If you’ve been scrolling through TikTok lately, you’ve likely seen the oversaturation of popular beauty brands like Drunk Elephant, Rare Beauty, Summer …