Strategic Social Media at the SOJC
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews …
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this …
By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going …
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …
On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some …
Tess Meyer For years we’ve been cautioned of being friends with our bosses, professors, and even our parents on social media. Why? Because what we …
By: Cydney Chelberg (@cydneycay) Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews …
Show your Social Media Muscle Abby Bramble @A_bramble, Mark Kellman @MarkKellman and Jenny Kinsman @JennyKinsman A Recap of the #SOJCssm Twitter Conversation 1/29-1/30 It’s true, …
By: Karalyn Arnett (@KarArnett) Who has time to watch local news or national news in the evening? And if you do, are you actually paying …
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