How to Grow your Company Through Instagram
by By Delaney Hoenig In today’s digital landscape, social media platforms have become powerful tools for businesses to expand their reach and connect with their target …
Tag: influencer marketing
Aesthetics are Bull****: How to De-influence Your Life
By Karrigen Hanson The world of posh influencers sprinkled with luxury hauls seems to be dwindling as Americans face an economic recession. The unrelatable nature …
How To Effectively Advertise on Social Media in Today’s Society
By Hannah Hertel Ads. They are everywhere we turn and humans are constantly being advertised to. Social media has increased the scale of advertising by …
Five Ways to Be a Good Influencer
By Jane Nyman Build your Brand Your personal brand as an influencer serves a similar purpose as a traditional company. So, to begin you will …
Eggo Demonstrates the Importance of Empathy
By Marcella Jones During the week, I came across an Eggo case study published on PRWeek titled “Why Eggo Gave 1,000 Parents Money to Hire …
Subliminal vs 80/20 Marketing: How Redbull does it Right
By Paitra Daniels There exists a golden ratio in marketing content creation and distribution: the 80/20 rule. The rule is a social media marketing recipe …
Tarte Takes on Turks and Caicos: Just another Influencer Vacation
By Kelsi Monroe Not every twenty-something can simply hop on a plane to Turks and Caicos on a whim during the workweek. However, for a …
The Effect of Social Media on Coachella
By: Tatjana Mandic For the past 20 years, thousands of music lovers and influencers have traveled to Palm Springs for the famous Coachella Valley Music …
Don’t Let the TikTok Influencers Fool You: Amazon Storefronts Fuel Overconsumption
By Tatum Mundy In a world overrun by social media, influencers and immediate consumption, such as Two-Day Amazon Prime delivery, consumer behavior has quickly taken …
Coastal Cowgirl Deemed Summer of ’23 Aesthetic, and Paige Lorenze is the Blueprint
By Karrigen Hanson If you’re on Tik Tok you’ve already seen the predictions for Spring and Summer fashion of 2023: Coastal Cowgirl. With 63.4 million …