Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: influencer marketing
Cut to the Chase: How Fan Edits Are Being Used as a Marketing Strategy
Photo Credit: https://stock.adobe.com/search/images?k=someone+editing+a+video&search_type=usertyped&asset_id=241558583 By: Stella Rask What Is a Fan Edit? Have you ever been mindlessly scrolling on TikTok or Instagram Reels and come across …
Vine is coming back, but there’s a twist.
By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
I Tried Bluesky So You Don’t Have To (Here’s What I Learned as a PR Student)
By Bailey Heryford When Bluesky first started popping up online, I’ll be honest I wasn’t in a rush to make an account. It felt like …
How-to Turn Trends Into a Marketing Superpower
By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
What I Learned About Brand Voice from Working at Victoria’s Secret
By Bailey Heryford When I started working at Victoria’s Secret, I expected to learn about sales and customer service. What I didn’t realize was how …
The Psychology and Perils of Rage Bait: Why Platforms Prioritize Outrage
By Ava Chimienti Lately, if you have spent any time scrolling through social media, from the endless feeds or TikTok comment sections, you’ve most likely …