Vine is coming back, but there’s a twist.
by By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …
Tag: influencer marketing
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
I Tried Bluesky So You Don’t Have To (Here’s What I Learned as a PR Student)
By Bailey Heryford When Bluesky first started popping up online, I’ll be honest I wasn’t in a rush to make an account. It felt like …
How-to Turn Trends Into a Marketing Superpower
By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
What I Learned About Brand Voice from Working at Victoria’s Secret
By Bailey Heryford When I started working at Victoria’s Secret, I expected to learn about sales and customer service. What I didn’t realize was how …
The Psychology and Perils of Rage Bait: Why Platforms Prioritize Outrage
By Ava Chimienti Lately, if you have spent any time scrolling through social media, from the endless feeds or TikTok comment sections, you’ve most likely …
The Growing Debate Around AI-Generated Influencers
By Emma Wright-Cloutier If you’ve spent time on Instagram or TikTok recently, you might have come across Lil Miquela, a computer-generated influencer with millions of …
Mastering Instagram For Your Business
By: Dilynn Morrison Instagram is more than just a platform for sharing photos; it can be used as a tool for personal branding and professional …
How I built a 60,000 Subscriber YouTube channel for my business in less than 1 year
By Nathan Cornacchia https://www.youtube.com/@ValhallaVFT https://www.instagram.com/valhallavft