The Taylor Swift Effect: How One Celebrity Dictates Social Media Trends
by By: Riley Behm Back in August, Taylor Swift announced her 12th album “The Life of a Showgirl” within hours brands began posting ads on social …
The Periodic Fable: The Ordinary’s Approach to Beauty Myths
By: Avery Brickman In an era of beauty trends that promises “glass skin,” a “poreless” effect, and “miracle results,” The Ordinary has established its identity …
The SpotifyWrapped Phenomenon: Why We Love Sharing Our Data
By Sofia Gonzalez Every December, timelines across social media fill with the same black screen with brightly colored graphics showcasing each user’s favorite songs, top …
TikTok Shop, Obnoxious or Genius?
by Jenna Lyons At one point in time, TikTok was a place for mindless scrolling with just funny videos, random storytimes, and the occasional dance …
Athletes Are The New Media Companies
By: Meg Unruh Just a few years ago, any and all athlete communication was run through teams, networks, and traditional press conferences. Today, the worlds …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
Netflix’s Most Watched Movie — Is a K-Pop Animation?
If you haven’t heard of K-Pop Demon Hunters, it’s time for you to come out from the rock you’ve been living under, because you might be missing out on history.
How Dancing With the Stars Is Winning the Social Media Competition
By: Brianna Owens The creative team of the current season of DWTS is using their TikTok platform in addition to performing ballroom dances. The “TikTok …
The 67 Effect: How a Meme Became a Language (and Why It Matters in the Age of Social Media)
By: Skye Suess Originating from a song by rapper Skrilla, the “67” meme has grown rapidly online. It became popular in featuring edits of professional …
The Brand Strategy Behind Redken x Sabrina Carpenter
By: Sadie Wehunt In the beauty and personal care industry we commonly see how brands use celebrity partnerships as an attempt to standout from competitors …