Keeping Up with KPIs: How to Measure Success
by By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
Twitter Management Team: March 5, 2019. Donna Davis + Virtual Reality
By: Julianne Spencer, Nikki Heaston, Nuchwara Youngcharoen, Isabelle Shattuck, Eva Pozarycki, Dustin Valdez To gear up for our guest speaker Donna Davis’ lecture about Virtual …
SOCIAL MEDIA AND SELF-ESTEEM
By: Ashleigh Maier In my preteen and early teenage years, the “cool” mode of social media was MySpace. This came with posting statuses, finding coding …
Global Social Media – How Airbnb exists in every corner of the world.
by By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and …
Twitter Management Team: February 28, 2018. Smart Content Strategies
By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together …
Building Your Brand In Social Virtual Worlds
By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master’s Program made a visit to the SOJC Strategic Social …
Content That Does Good
By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on …
What is Reality?
By: Holly Walden Virtual reality has become more and more popular in recent years as the technology develops. From video games to pornography to virtual …
Podcasts – Building an Army One Episode at a Time
By: Ian Burleigh It’s an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and …
The Power of Storytelling
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …