How Influencers Live Free
by By Annie Sneed This day and age, influencers tend to be the go-to for all public relation’s needs. We look up to them for everything …
How TikTok is Reinventing Our Concept of Celebrities
By Cami Nicoll Influencers, Influencers, Influencers. Nowadays they’re popping up just about anywhere and everywhere, making me wonder what qualifies a social media influencer to …
The Good, Bad, and Ugly of Corporate Social Responsibility
By Molly Carr Corporations across the globe dedicate time and money to corporate social responsibility (CSR) practices such as environmental efforts, philanthropy events, or establishing …
How social media platforms manipulate you?
By Sakka Portongkum What happens if some share your private information? Imagine that someone knows which restaurant you went to and whom do you hang …
4 Businesses Promoting Their Products With The COVID-19 Vaccine
By Elena Shintani Over 33% of the United States population has been vaccinated for COVID-19. With the shot becoming more widely available to Americans, companies …
Instagram on the Decline
Written By: Sarah Davidson Instagram is one of the most popular social media platforms. When the app launched in 2010, it was an app dedicated …
How COVID-19 Has Made Celebrities Unrelatable
Written By: Lexi Lyneis Celebrities have struggled to stay relevant and seem relatable to fans since mandatory lockdowns were put in place starting in March …
What Everyone Can Learn From One of the Biggest Crisis Communications Disasters
By Reed McIntire Twitter LinkedIn Having a good crisis plan is a crucial part of operating a business efficiently. It goes without saying that a …
Do Memes Negatively Affect Brands?
By: Julia Henson With the popularity of memes on the rise, brands love to incorporate their products in them. However, sometimes they can backfire for …
Brave, Bold, Blemish-Beauty: Skin Positivity Instagram Accounts Are Helping To Extinguish Unattainable Beauty Standards
By: Hannah Reinhardt The rise of social media tycoons such as Instagram, Facebook, Snapchat, Twitter and TikTok over the last decade has coincided with a …