Crisis Management in Public Relations: What not to do
by By: Mitchell Baumann Most businesses and organizations are vulnerable to threats and will face a public relations crisis at one point or another. A crisis …
Cancel Culture in Social Media: Productive or Not?
By Chloe Gile As social media activity rises, so has the concept of “cancel culture”. Nowadays, it seems that you can’t hold a platform on …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
What the NFL, NBA, and MLB Got Wrong
By: Charles Lindquist Over the past year, I have stopped watching these three sports leagues all for the same reason. They are hypocrites. But, while …
How to Build your Personal Social Media into a Professional Tool
By: Kendra Young Today, almost everyone around you has a social media presence. It’s become a part of our identities and reflects the most public …
3 Ways To Combat Toxic Productivity
By: Erin Tooley The Covid-19 pandemic has redefined productivity. When your home is not only where you rest and play, but is also your office, …
How to Use Your Brand’s Influence Ethically
By: Jonah Boyd Brands are involved in every aspect of our daily life. From the clothes we decided to wear to the food we choose …
Social Media for Nonprofit Organizations
By Piper Bonacquist Nonprofit organizations often run on a tight budget, directing the majority of their funds towards the programs that fulfill their mission. This …
The power of micro and nano-influencers
By: Bailee Walker I’m not too fond of huge influencers talking about products because most of the time, you know they are getting paid for …
Influencers are Changing the World of Marketing
By: Gabriel Morris Influencers have drastically changed the landscape of marketing from what it once was. With the birth of social media came new opportunities …