Valentine’s Day: Showcasing Self-Love
by The trend from celebrating being in love and romance is leaning toward promoting campaigns celebrating self-love (or at least, not being in a relationship). some great examples from 2019 should be highlighted.
Twitter Summary: 2/10/20 Social Media Audit
By Evan Spisla, Josie Ruff, Tylar Blansett, and Jason Jantz Our week 6 kicked off quite differently from a normal class — with an extensive …
How Weight Loss programs Can Damage Body Image
By Klaire Olson Weight loss companies like Flat Tummy Co emotionally appeal to consumers and exploit body image standards. While the current generation is making …
How to Make Money with Social Media
By: Ty Hancock Don’t worry, this isn’t clickbait. And I won’t try and get you to sign up for my multi-level-marketing scheme either. No. This …
Ethics and Permanence: Social Media and a Country in Mourning
By: Brandon Yee As the news of Kobe Bryant’s death spread across various news outlets almost two weeks ago, a cascade of posts flooded social …
When is the Right Time to Break Tragic News?
By: Bridget Kraus How soon after a tragic event happens should news outlets be able to post publicly about them? It seems as though certain …
Twitter Summary: 2/5/20 Social Media Ethics & Crisis Management
By Sara Espinosa, Sarah Naciri, Anushka Pawashe, Jack Ritt and John Wright We spent the second class of Week 5 talking more about the ethics …
Why Having A Social Media Plan Is Crucial In A Crisis.
By Chase Ford Using social media during a crisis is a fast and effective way to reach your stakeholders and minimize the potential impacts of …
Can you PR your way out of bad behavior?
By: Miranda Menard. It’s not new news that celebrities, athletes and politicians are constantly getting into trouble by behaving poorly. For decades, they have been …
Influencers are EVERYWHERE!
By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy …