What is Whatsapp and why aren’t Americans using it?
by By Monty Miller In the last 10 years alone, the social media boom has changed the way that we communicate as a global society. Social …
Twitter Management 3/2
Google Analytics By: Kyra Flynn, Molly Kavanaugh, Jaden Watkins, and Abigail Portwood In class on Monday, March 2nd Kelli Matthews dove into the logistics and …
Global Social Media
By Jillian Fraccola Globalization has created an opportunity for brands to offer products to consumers abroad. The most cost-effective way to reach these potential audiences …
Coronavirus the new “Infodemic”
By: Mary Edman Coronavirus has brought forth a new type of social media trend – “infodemic”. The World Health Organization definition is ”an overabundance of …
Do You Really Want to Post That?
By Olivia Gabriel What we put online has the potential to stay there forever. As a soon to be graduating senior starting my job search, …
Quality Over Quantity
By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer …
Quality vs Quantity: What Really Matters in Content Creation
By: Brea Bechelli No matter how much a brand posts, it will never reach beneficial engagement if they do not put thought into the quality …
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …
Using Binge Worthy Content
Josie Ruff This last week, Carmen Hill spoke to the class about content strategy. She reminded us that just like our journalism peers we need …
Twitter Management 2/24
Content Strategy By: Taylor Lancaster, Alyssa Newsom, Brea Bechelli, Paul Espey, Lauren Cheever Carmen Hill came to talk to us about brand content strategy on …