How to Succeed on TikTok: A Guide for Students and Young Professionals
by Tristin Faller TikTok has emerged as one of the most popular social media platforms, offering a unique opportunity for individuals to showcase their creativity, connect …
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Curating the Perfect Instagram Photo “Dump”
By: Sneha Chopra A perfect carousel post. You know you’ve seen it. Scrolling amongst the mundane, every day posts on your feed until you come …
How to Craft Your Online Brand Personality
By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
TikTok Shop: What It Is and How To Become a Seller
Abby Jones The TikTok Shop is a new phenomenon that began in September 2023 and has quickly transformed the culture of the app. TikTok Shop …
Social Media Burnout: How To Avoid It
Dallas Withrow Social media never sleeps. People are constantly posting, liking, commenting and reposting. Something new is always happening. Working in social media can be …
Through the Lens: The Evolution of the #ShotOniPhone Movement
By Edel Diaz-Jaime The ShotOniPhone campaign by Apple has completely changed how we think about taking pictures with our smartphones, transforming ordinary situations into unforgettable …
Unpacking the Success of Nike’s “Dream Crazier” Campaign
By Tristin Faller Nike’s “Dream Crazier” campaign, launched in February 2019, remains a standout example of effective social media marketing. This campaign, featuring female athletes …
Exploring the Maze of Personality Tests on your “For You Page”: From Entertainment to Identity Distortion
by: Sneha Chopra From taking personality quizzes in the early 2000s, leafing through magazines like TigerBeat and J14, to the present-day trend of sharing personality …
How e.l.f. Cosmetics Stays Relevant
By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Searches for Spotify’s daylist spiked 20,000% after trend took over Instagram
By: Alex Michaels Spotify is not just an app for music, but turning into a source of social media with its partnership with instagram. Instagram …