The Influence of Mamba Mentality
by By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
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Celebrity Deaths as Told on Social Media Platforms
By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, …
Twitter Summary: January 15, 2020. Personal use, empathy, trolls, and the mob mentality.
The overall theme of the class session was personal use, empathy, trolls, and the mob mentality. Professor Kelli Matthews started the conversation by saying that …
Twitter Summary: January 13, 2020. Social Media Theory: Diffusion, Relationship Management.
On Monday, January 13th we had our Twitter day for the J480/580 Strategic Social Media class. The topics discussed during class included the properties of …
Influencer Domination
Influence – the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. A term that …
Twitter Summary: January 8, 2020. Social Media History & Theory.
Wednesday kicked off the first class in the strategic social media class of winter 2020. For the first class, there was (unsurprisingly) not a lot …
On Instagram Straight Flexing?
Symone Sparrow: In the US, Facebook is still king in terms of social media platforms, but coming in at a close second is Instagram. Although owned …
B2B Influencer Marketing: Is it worth it?
By Ariana Donaville Over the past few years, business-to-consumer (B2C) companies have relied on influencers to market their products to their targeted publics. Thanks to …
Have You Analyzed Your Social Networks, Lately?
By Shelley Smith Network Literacy is becoming an increasingly needed skill in our highly connected age. NetSciEd released an infographic-type brochure that “provides and initial …
Strategic Social Media: How to Engage in Unexpected Ways
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content …