Complying with targeted audiences
by By Yujun Mei From 1995, Subaru found that the gay and lesbian communities should be the large group of consumers. With this regard, Subaru took …
Category: Uncategorized
ROInfluencers – When do we know how much they’re worth?
By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source …
Twitter Summary: January 29, 2020. Influencers
By: Penny Barnes, Hannah Miller, Ramsey Sullivan, Jessica Klockman and Katie Corah In class on Wednesday we discussed the power of influencers. When we think …
Twitter Management Summary 1/27
On January 27 we ran the class discussion through the Twitter hashtag, #SOJCssm. During this class, we discussed network analysis. We focused mainly on social …
The Influence of Mamba Mentality
By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
Celebrity Deaths as Told on Social Media Platforms
By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, …
Twitter Summary: January 15, 2020. Personal use, empathy, trolls, and the mob mentality.
The overall theme of the class session was personal use, empathy, trolls, and the mob mentality. Professor Kelli Matthews started the conversation by saying that …
Twitter Summary: January 13, 2020. Social Media Theory: Diffusion, Relationship Management.
On Monday, January 13th we had our Twitter day for the J480/580 Strategic Social Media class. The topics discussed during class included the properties of …
Influencer Domination
Influence – the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. A term that …
Twitter Summary: January 8, 2020. Social Media History & Theory.
Wednesday kicked off the first class in the strategic social media class of winter 2020. For the first class, there was (unsurprisingly) not a lot …