by Is your Influencer Marketing giving you positive ROI? Here’s how to find out. Written by: Jason Jantz Influencer marketing has become one of the fastest …
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Social Media in Japan
By: Zach Newsom Damian Radcliffe’s presentation on social media use in the Middle East caused me to reflect on my own experience living abroad in …
China’s Approach to Social Media
By Brandon Hargrave Social Media in China is different from anywhere else in the world. While companies across the board are looking to get into …
Twitter Management 3/2
Google Analytics By: Kyra Flynn, Molly Kavanaugh, Jaden Watkins, and Abigail Portwood In class on Monday, March 2nd Kelli Matthews dove into the logistics and …
Global Social Media
By Jillian Fraccola Globalization has created an opportunity for brands to offer products to consumers abroad. The most cost-effective way to reach these potential audiences …
Quality vs Quantity: What Really Matters in Content Creation
By: Brea Bechelli No matter how much a brand posts, it will never reach beneficial engagement if they do not put thought into the quality …
Twitter Management 2/24
Content Strategy By: Taylor Lancaster, Alyssa Newsom, Brea Bechelli, Paul Espey, Lauren Cheever Carmen Hill came to talk to us about brand content strategy on …
How Content Marketing Has Gone From Nonexistent to Prevalent
By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a …
STANDING OUT AS A CONTENT CREATOR 2/24/2020
By Abigail Portwood There are so many types of content creation, and without analysis, it’s hard to understand and interpret the best techniques in order …
Bot or Bought?
By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at …