Complying with targeted audiences
by By Yujun Mei From 1995, Subaru found that the gay and lesbian communities should be the large group of consumers. With this regard, Subaru took …
Category: Student Work
Astroturfing on Amazon
By: Penny Barnes According to Big Commerce, “astroturfing has been attempted by online businesses who present a product as being highly desired and sought out …
What happens when an Instagram influencer shifts their personal branding?
By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on …
The Rise of Influencers
By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics …
Maintaining Kobe’s Legacy
By: Sarah Naciri Sunday morning, the devastating passing of NBA legend, Kobe Bryant, impacted the nation. Many social media users have chosen to mourn his death by taking …
The Influence of Mamba Mentality
By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
Celebrity Deaths as Told on Social Media Platforms
By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, …
Social Media and Mental Health
By: Trevor Shott (@TrevorShott) According to Hootsuite, 3.48 billion people (45% of the world population) now use social media in some capacity, and this number …
Twitter Management Summary 1/22 Listening and Monitoring
By: Jamie Dunn, Montreal Miller, Ben Cooke, and Madison Breuer In class on Wednesday, we talked about how to actively listen to the consumer, tips …
Where Video Game Developers Fail at Listening
By Evan Spisla It’s important to any industry that a brand monitors its customers. Actively listening is necessary to maintain a relationship where all parties …