What Makes Someone an Influencer?
by Written by: Emma Brennan. In today’s society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and …
Category: Student Work
Twitter Summary: 3/4/20 Social Media in the Middle East
On Wednesday of week 9, guest speaker Professor Damian Radcliffe from the University of Oregon came to talk to us about social media in the …
Is your Influencer Marketing giving you positive ROI? Here’s how to find out. Written by: Jason Jantz Influencer marketing has become one of the fastest …
Social Media in Japan
By: Zach Newsom Damian Radcliffe’s presentation on social media use in the Middle East caused me to reflect on my own experience living abroad in …
What is Whatsapp and why aren’t Americans using it?
By Monty Miller In the last 10 years alone, the social media boom has changed the way that we communicate as a global society. Social …
Coronavirus the new “Infodemic”
By: Mary Edman Coronavirus has brought forth a new type of social media trend – “infodemic”. The World Health Organization definition is ”an overabundance of …
Do You Really Want to Post That?
By Olivia Gabriel What we put online has the potential to stay there forever. As a soon to be graduating senior starting my job search, …
Quality Over Quantity
By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer …
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …
Using Binge Worthy Content
Josie Ruff This last week, Carmen Hill spoke to the class about content strategy. She reminded us that just like our journalism peers we need …