Cancel Culture: How to Handle It
by By: Katrina Block Social media and the internet have unlocked many new challenges one can face while being an influencer or public figure. Being an …
Category: Student Work
Building an Engaged Community: A Guide to Growing Your Instagram
By: Maddie Bertsch Getting to work with my client Hilda Franco has been a very interactive experience. Her goal is to increase engagement and grow …
Navigating What Social Media Tells You About Fitness
By Autumn Straus If fitness creators come across your social media while you’re scrolling, maybe you’ve seen terms like palates princess, gym bro, or muscle …
GRWM! (get ready with me)
Cindy Mai Get ready with me while I tell you how to get ready with me! GRWM videos are very popular across all social media …
How to Craft Your Online Brand Personality
By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
Navigating Influencer Dynamics: A How-To Guide for PR Professionals
By: Ava Parducci In the era of social media dominance, the relationship between public relations (PR) professionals and influencers opens up strategic opportunities. For young …
TikTok Shop: What It Is and How To Become a Seller
Abby Jones The TikTok Shop is a new phenomenon that began in September 2023 and has quickly transformed the culture of the app. TikTok Shop …
Touchdown for Charity: Kristin Juszczyk’s NFL Partnership Scores Big at Super Bowl
By Isabella Serafini Kristin Juszczyk’s recent collaboration with the NFL marks a significant milestone in her career as a designer and entrepreneur. Her innovative designs …
Social Media Burnout: How To Avoid It
Dallas Withrow Social media never sleeps. People are constantly posting, liking, commenting and reposting. Something new is always happening. Working in social media can be …
Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …