Content That Does Good
by By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on …
Category: Student Posts
Virtual Reality – The Possibilities are Endless
By: Colton Schang Most often when we think of virtual reality it involves throwing on a headset and entering into a world that has never …
Is Instagram changing our lives for the better or for the worse?
By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, …
Millennial Mothers Know Best
By: Meghan Schroeder Influencer identification is used to help understand who or what accounts or media platforms are controlling and steering conversations in the specific …
A Digital Center of Excellence for Your Personal Brand
by By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get …
Influencers: They Aren’t All The Same
By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and …
Social Media in the Workplace: Encouraging Employees to be Active on Platforms.
By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect …
Crisis Management
By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and …
Get Rid of Crisis and Rebuild
By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn’t wait to pass judgment. They happen anywhere, …
Putting out Nonprofit PR Fires: Crisis Communication
By: Kaisa Lightfoot It’s much more than “stop, drop and roll”. I don’t know about you, but I worry. I worry about if I’ve left …