It’s Alix Earle’s World, and We Are Just Living In It
by Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
Category: Student Posts
5 Red Flags of Social Media Work
April Winz As a public relations senior about to enter (hopefully) the communications workforce, I’ve been spending a lot of my time looking at job …
How Spotify Got People Sharing
By: Kaimana Mau What is Spotify Wrapped? One of the most impressive marketing campaigns a company has ever created was Spotify Wrapped. This campaign launched …
How to keep an NFL team’s Instagram active during the off-season
By Hunter Thomas Keeping an NFL team’s Instagram account active during the season is easy. There is so much to post about because there is …
From Goals to Likes: How Football Teams are Winning Over Gen Z with TikTok
By: Talaya Law In the ever-evolving social media landscape, football teams continuously seek innovative ways to connect with their audience. One platform that has caught …
The Power of User-Generated Content: A Collaborative Digital Landscape
By Lily Chrisman In the digital age, social media has been a tool that brands use to connect with their audience and create a sustainable …
Creating the Perfect Mood Board: A Pinterest How-To
By Paige DeMarco If you’re not using Pinterest, you’re missing out! With apps such as Instagram and Tik Tok taking over the social media universe, …
5 Tips for Incorporating AI into your Marketing Strategy
By: Sesilie Stout LinkedIn Generative AI, the internet’s new it girl, is transforming the way we do business online. Although the technology is still in …
How to Use TikTok to Boost Your Career
By Peyton Hedges TikTok, known for its addictive blend of viral dance challenges and aesthetic lifestyle insporation, seems like an unlikely ally in the world …
Three Effective Ways to Boost Social Media Fan Engagement for Professional Sports Teams
By: Julianna Harney As fans turn to social media to connect with their favorite sports teams and athletes, these teams now have the chance to …