How Patagonia Markets Through Activism
by By Autumn Straus If you like to hike, snowboard, ski, or spend time outside, maybe you’ve invested in some clothing from Patagonia. This brand “is …
Category: Student Post
Social Media and the Rise of K-pop
By Jenna Tsuchida Korean popular music, better known as K-pop, is a genre from the 1990s that originates from South Korea. However, it only started …
10-year-old Girls are Taking Over Sephora, and TikTok is Livid
By Nikki Roubos If you’ve been scrolling through TikTok lately, you’ve likely seen the oversaturation of popular beauty brands like Drunk Elephant, Rare Beauty, Summer …
Is X Violating Freedom of Speech? Here’s What Happened:
By Abby Jones Elon Musk’s social media platform X, previously twitter, has been under recent scrutiny after several journalistic accounts got “accidentally” suspended earlier this …
SKIMS Brand Strategies and Success Deep Dive
By: Evelyn Murray SKIMS is a loungewear company founded by Kim Kardashian in 2019. SKIMS stands out for its dedication to diversity and inclusion. With …
How Spotify Got People Sharing
By: Kaimana Mau What is Spotify Wrapped? One of the most impressive marketing campaigns a company has ever created was Spotify Wrapped. This campaign launched …
Seamless Transition?: Print to Online Presence
By: Isabella Barba Many traditional print organizations have taken on an online presence in an effort to adapt. Establishing an online presence allows print organizations …
Walking the Line: Healthy Social Media Habits for PR Professionals
By Lily Armstrong As students in a communications-based field of study, we are inundated with reminders from our professors to stay connected- and they’re right. …
How to use social media to plan a trip to Europe this summer
By Hannah Smith As summer quickly approaches, many people are preparing for their European vacation. Planning such a trip can be an exciting yet overwhelming …
From Goals to Likes: How Football Teams are Winning Over Gen Z with TikTok
By: Talaya Law In the ever-evolving social media landscape, football teams continuously seek innovative ways to connect with their audience. One platform that has caught …