The Case of the Parasocial Relationship
by By: Sarah Novitsky THE DIAGNOSIS TikTok has been the culprit of many buzzwords, or as some call it, “therapy-speak.” One that has piqued my interest …
Author: SSM Student
Why Professional Athletes Social Media is Important
By: Caroline Wilson Popular professional athletes underestimate the power that they have in their social media platforms. There are many athletes who are missing out …
Improvements or Imposters: Influencers at Fashion Week
By Olivia Samler Fashion Week is a highly exclusive and integral part of New York and fashion culture. New York City was the first to …
How to: Identify Instagram Data for Your Brand
By Maddy Kohnke Businesses and influencers alike struggle to identify the most successful social media platform, and ultimately how to use it when it comes …
How to create a trend on social media
Kaimana Mau Many project strategies that aim to attract people often contain a trend or angle which hooks audiences. The power of a trend can …
How to Choose an influencer that is Right for your Company
By: Alex Michaels An influencer is very important into gaining traction for companies as we have seen throughout the history of advertising. In this time …
Brewing Excellence: Leveraging Brewers Association Platform
By Edel Diaz-Jaime Passion, inventiveness, and a steadfast dedication to excellence are the foundations of craft brewing. In this fast-paced sector, where standards are often …
How to Make a Quality Portfolio: An Essential Skill for PR Students
By Anii Nwizu Creating a standout portfolio is essential for any public relations student or young professional looking to showcase their skills and accomplishments to …
TikTok Tactics: A Guide for Aspiring Influencers and Young Professionals
By Carlie Esses In the past few years, TikTok has taken the world by storm. The platform offers a creative and engaging space for sharing …
How to Succeed on TikTok: A Guide for Students and Young Professionals
Tristin Faller TikTok has emerged as one of the most popular social media platforms, offering a unique opportunity for individuals to showcase their creativity, connect …