How to Craft Your Online Brand Personality
by By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
Author: SSM Student
Navigating Influencer Dynamics: A How-To Guide for PR Professionals
By: Ava Parducci In the era of social media dominance, the relationship between public relations (PR) professionals and influencers opens up strategic opportunities. For young …
TikTok Shop: What It Is and How To Become a Seller
Abby Jones The TikTok Shop is a new phenomenon that began in September 2023 and has quickly transformed the culture of the app. TikTok Shop …
Touchdown for Charity: Kristin Juszczyk’s NFL Partnership Scores Big at Super Bowl
By Isabella Serafini Kristin Juszczyk’s recent collaboration with the NFL marks a significant milestone in her career as a designer and entrepreneur. Her innovative designs …
Social Media Burnout: How To Avoid It
Dallas Withrow Social media never sleeps. People are constantly posting, liking, commenting and reposting. Something new is always happening. Working in social media can be …
Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …
Through the Lens: The Evolution of the #ShotOniPhone Movement
By Edel Diaz-Jaime The ShotOniPhone campaign by Apple has completely changed how we think about taking pictures with our smartphones, transforming ordinary situations into unforgettable …
Unpacking the Success of Nike’s “Dream Crazier” Campaign
By Tristin Faller Nike’s “Dream Crazier” campaign, launched in February 2019, remains a standout example of effective social media marketing. This campaign, featuring female athletes …
Exploring the Maze of Personality Tests on your “For You Page”: From Entertainment to Identity Distortion
by: Sneha Chopra From taking personality quizzes in the early 2000s, leafing through magazines like TigerBeat and J14, to the present-day trend of sharing personality …
Success or Chaos? The Awaited ‘Vultures 1’ Album by Kanye West and Ty Dolla Sign.
By Bella Kleiner In case you missed it, the eagerly awaited album ‘Vultures 1’ featuring Kanye West and Ty Dolla Sign, was just released on …