by By: Lily McNeal
As social media has become a competitive world, it’s sometimes hard to stay true to yourself through your social media presence. In this post you will find tips on how to grow your chosen social media platform, while maintaining your personality and values.
Find your niche. Pick a topic or category that you are passionate about and can share a lot about. Pick something that is individual to you, and something that aligns with your interests and values. You should also have a certain level of expertise on it to stand out among the many other people on social media platforms.
Pick the best platform. Focus your energy on creating one or two really strong social media platforms. Each platform is used for different reasons. TikTok is often used to make short and fun videos about entertainment, fitness, cooking/baking, everyday life, etc. Instagram is often used to display aesthetic photos focusing on fashion, beauty/makeup, food, travel, life, etc. YouTube is often used to make longer videos/vlogs about people’s lives or interests.
Engage with your audience and get to know them. Create content that your audience wants to see while still staying true to you. Build connections with the people engaging in your content, and let them know you are interested in what they are sharing as well. Treat people as people and not as followers. Be honest about the content you are sharing and make sure it aligns with the self brand you are trying to create.
Produce good work/quality over quantity. Make content that you are proud of and put a lot of effort into. Your audience wants to see work you feel good about. Social media is a representation of yourself so show your audience that you value the content that you are creating. “Don’t try to be someone you’re not because you will only disappoint yourself and your followers” (LinkedIn). Make sure that the content you post reflects the type of person you are and upholds your values and the values of the community you are working to build.
Have Fun with it, and don’t take it too seriously. Don’t put pressure on yourself to make your social media platform or content perfect. People like to see a real person when they look at their screens. And most importantly stay true to yourself, and your interests. Social media can be very intimidating but people want to see a genuine person sharing their interests or hobbies.
To talk more about navigating social media content with me on LinkedIn.
This was really well written, and I totally agree with it. I think staying true to yourself is important while being an influencer and is the best quality to have. Especially in today’s society it is important to show the good and bad days and be more realistic.
This post was very informative and enjoyable to read. As you alluded to, social media has turned into a competitive sport and it seems as if everyone is trying to get to the top. Having fun while also engaging with an audience who actually cares about the content is the key to staying true to yourself while also building a brand on social media. Quality over quantity is perfect advice to give someone trying to stay true to themselves on the Internet.
Love this post! It provides great tips on how to grow your social media presence while staying authentic. Finding your niche and focusing on one or two platforms that align with your interests and values is crucial. Engaging with your audience, creating quality content, and not taking it too seriously are excellent reminders to stay true to yourself and have fun with social media. Thanks for sharing these valuable insights!
Hi Lily, I enjoyed reading your article. I think the topics you highlighted are great for the current discussion revolving around social media. I think there has been a significant shift lately for candid and unfiltered posts that reflect people’s interests and lives. I believe that when influencers or company accounts are more transparent with their posting, audiences feel more connected to them.
Hi Lily, your article was a great read, and I found the topics you addressed to be highly relevant to the ongoing social media discourse. In my opinion, influencers or company should engage with their audience, produce high-quality content, and maintain lighthearted approach to stay transparent and true to themselves while also enjoying the social media experience.