by By: Ashley Robinson
Influencer marketing on social media is so hot right now! According to Statista Research Department, the global influencer market value will increase from 162 million in 2020 to 370 million dollars in 2027. As an up-and-coming public relations professional, it is imperative to know how to reach out to influencers. Luckily, influencer marketing is relatively easy to understand. So, how should you reach out to influencers and make sure that your email doesn’t get stuck in their inbox? Below is a 3-step guide for up-and-coming public relations professionals on how to reach out to influencers.
Step 1: Invest Time in Research
Before reaching out to an influencer, it’s essential to know who they are. For this, you will need to look at the influencer’s social media profiles on multiple platforms, such as Instagram, Facebook, and Twitter, and get familiar with their aesthetic, content style, and values. Additionally, look out for sponsored posts that they’ve published in the past. This research will help you understand whether the influencer’s values and content align with your brand.
Step 2: Reach out to Influencers via DM and Email
Once you’ve found the perfect influencer(s), you need to reach out to them via direct messaging (DM) or email marketing. Begin the message by telling them about your brand and then express your interest in collaboration. If you reach out to the influencer via DM and they respond to you, you should take the conversation over to email. Taking the conversation over to email will make you seem more professional. Make sure that you personalize your messaging as well. A generic message will not reflect professionalism, and adding a personal touch shows that you care about the collaboration. Finally, make sure you’re polite, concise, and straight to the point. If the message is too long, the influencer will not read it.
Step 3: Keep Trying
Unfortunately, researching and reaching out to influencers is only half the battle. Therefore, don’t give up if you don’t receive a response within 2-3 days. Instead, send them a follow-up email. Sending them a follow-up email is a crucial step to make sure they haven’t missed your email, and it shows that you are serious about collaborating. Your follow-up email should be an extension of your first email. It should include an introduction to your brand and a clear call-to-action, so they know what to do next. You can also make changes to what you offer them to spark their interest even more.
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I do this kind of work all the time for my job and I could not agree more with your process. I have been given training by my company in this exact process! Great work
Professional, but add a personal touch. That’s it! Good read.
Great article! adding a personal touch is always such a great idea. You are able to build more of a relationship with the influencers and they would more willing to work with you in the future when you add a personal touch.
I really enjoyed this article! I have reached out to influencers in the past for my job and I completely agree with the first comment about researching the person or company. That is such a crucial step because you never know if you might read something and realize that they don’t align with your company.
I really enjoyed reading these tips. Being able to successfully reach out to influencers will only become more important as society moves forward. Thanks for the read.
Influencers are such a new and exciting way in which to practice marketing. With the turn of social media the ways in which businesses can reach large and small audiences for a fraction of the cost has created an amazing new way for businesses to gain traction and thrive. Although it may not be easy to get a hold of ALL influencers there are plenty of other influencers with small and big followings that would be more than happy to review or advertise a product for some form of compensation.
Hi Ashley! I really enjoyed your blog post, I thought it was very informational! I really enjoyed how you set up your post in guides with step by step instructions. This was very informational and creative!
Hi Ashley! I really enjoyed your blog post, I thought it was very informational! I really enjoyed how you set up your post in guides with step by step instructions. This was very informational and creative! I think its beneficial you said to reach out to influencers, I believe that PR reach out is very beneficial.