Student Post

Keeping Up with KPIs: How to Measure Success

By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of influencer marketing based on whether or not I associate a brand or product with a certain celebrity, or whether the partnership makes me want to purchase the product their promoting.  As a public relations professional,…read more
Twitter Summary

Twitter Management Team: March 5, 2019. Donna Davis + Virtual Reality

By: Julianne Spencer, Nikki Heaston, Nuchwara Youngcharoen, Isabelle Shattuck, Eva Pozarycki, Dustin Valdez To gear up for our guest speaker Donna Davis’ lecture about Virtual Reality, our team began to research various tiers of Virtual Reality and its relevance to current events -- including financial projections for VR, its use in retail, sports, art, and more. https://twitter.com/AamNY3/status/1102993110034931712 https://twitter.com/evapozarycki1/status/1103027372964503552 Within the…read more
Student Post, Student Posts

Global Social Media – How Airbnb exists in every corner of the world.

By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and information. Let’s take a quick look on global statistic on time spending on social media, according to the We Are Social Digital report 2019, the global average time spend using social media is 2:16 hours.…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: February 28, 2018. Smart Content Strategies

By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together a detailed, strategy focused social media plan requires substantial planning to drive success. Kelli dove into the lecture by stressing how a company should devise their end goals before choosing social media platforms that they…read more
Student Post, Student Posts

Building Your Brand In Social Virtual Worlds

By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master's Program made a visit to the SOJC Strategic Social Media course this past Tuesday. She shared both her experience at the Oregon Reality Lab and how virtual communities have changed her life. As social media and technology continue to grow at a rapid rate,…read more
Student Posts

Content That Does Good

By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on this issue is important; however, it is equally important to examine how social media can be a force for good. Social media gives people from all corners of the globe the ability to connect and…read more
Uncategorized

What is Reality?

By: Holly Walden Virtual reality has moved from gaming niche to a technology that is applicable to many different fields. From education to the medical field, virtual reality is making strides in changing how we live our lives. First off, I am incredibly skeptical of virtual reality. I do not game and I do not like spending too much time…read more
Student Post

Podcasts – Building an Army One Episode at a Time

By: Ian Burleigh It's an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and good ole' fashioned TV, we find that the majority of our entertainment is delivered via screen. When our eyes aren't glued to a screen, we often find ourselves with headphones on, drowning out the outside…read more
Student Post

The Power of Storytelling

By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all the clutter and noise? Why will a consumer choose your brand over the similar brand sitting right next to it on the shelf? Purchase decisions between products of identical quality and price can be swayed…read more