Student Work, Uncategorized

Celebrity Deaths as Told on Social Media Platforms

By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, an unfortunate helicopter accident killed 9 passengers, 2 of them being Kobe Bryant and his daughter, Gianna. On Sunday, January 26, the entire country seemed to come together to mourn the loss of one of…read more
Student Post

The End of Interruption Marketing – How Building an Effective Inbound Strategy Will Better Attract and Retain Consumers

By: Ben Cooke Interruption marketing, a term used to describe tactics that work only if they interrupt you to get your attention, is having much less of an impact on consumers at converting sales. According to Double Click, “Banner or sidebar ads are clicked on an average of only 0.2%,” and with good reason. Ads are often annoying as they disrupt…read more
Student Work

Social Media and Mental Health

By: Trevor Shott (@TrevorShott) According to Hootsuite, 3.48 billion people (45% of the world population) now use social media in some capacity, and this number is only continuing to grow. Not only are the amount of people using these networks growing, but the time being spent on them is now up to 2.5 hours per day. In our ever-connected world…read more
Student Work

Twitter Management Summary 1/22 Listening and Monitoring

By: Jamie Dunn, Montreal Miller, Ben Cooke, and Madison Breuer In class on Wednesday, we talked about how to actively listen to the consumer, tips to narrow your internet search through keywords and how companies and their public relations team handle crisis situations. We also learned about how to examine and understand customers in their “natural habitats”. This type of…read more
Student Work

Where Video Game Developers Fail at Listening

By Evan Spisla It’s important to any industry that a brand monitors its customers. Actively listening is necessary to maintain a relationship where all parties are left satisfied. This is especially true when the success of your brand relies almost entirely on the dedication and devotion of a tight fanbase that can communicate with the click of a button.  Enter…read more
Student Work

Why we need to fix fighting in hockey and the NHL: Our kids

Written by Michael Robelli In any aspect of society, tradition is one of the most difficult things to let go. Regardless of its toxicity, tradition is often times granted a pass due to its historic importance, ability to activate nostalgia, etc. Furthermore, tradition can be particularly stubborn in the realm of sports. From family fan bases that run generations deep…read more
Student Work

The Evolution of Vlogging

By Jamie Dunn In recent years, vlogging has become one of the most popular ways to stay connected and up-to-date with the lives of celebrities, influencers, and famous YouTubers. Back in 2005, when YouTube was created, thus began the world of vlogging. YouTube made vlogs easily accessible and viewers were intrigued with the content the vloggers would post. When vlogs…read more

Twitter Summary: January 15, 2020. Personal use, empathy, trolls, and the mob mentality.

The overall theme of the class session was personal use, empathy, trolls, and the mob mentality. Professor Kelli Matthews started the conversation by saying that these were easy topics to have conversations about because everyone has opinions about them. She was very astute in saying so, as the class period was filled with lively discussion.  The highlight of the class…read more
Student Post

Youtubers and Social Monitoring

By Molly Garcia Youtube is a social media platform where creators make and upload videos for people watch. Since the beginning of Youtube, there have been creators who have gained popularity, so much so that they become somewhat of a celebrity. Today, in 2020, there are tons of people who maintain their lifestyles by creating and uploading videos to Youtube…read more