Twitter Summary

The Long Tail Theory & The Cluetrain Manifesto

Cluetrain Manifesto & The Long Tail Theory By: Polly and Margaret | Department  The search for Twitter worthy content began on Google. With the Long Tail Theory it was harder to find more modern content. For example we found more informational material and definitions as opposed to article content. We both quoted Anderson and had the same themes flowing. However,…read more
Student Posts

Looking Back to Where Social Media Started

Kayla Gordon, Abbie Mulligan, Hallie White On Tuesday, April 7, we had an exciting jam-packed class session. We started off with an engaging Skype conversation with David Weinberger, the co-author of the Cluetrain Manifesto. Later on, we dived into a history lesson. Taking a step back, social media platforms couldn’t exist without the internet in the first place. We reviewed…read more
About SOJCSSM, From Kelli

Welcome to SOJCSSM!

This class is, by far, my favorite to teach. I get very excited about social media and particularly so when I get to talk about theory, ethics, risks, best practices, strategy and analytics. Yay! Starting next week, most posts will come from the 48 students taking Strategic Social Media at the SOJC. Look for their insights, ideas, critiques and responses…read more