B2B Influencer Marketing: Is it worth it?
by By Ariana Donaville Over the past few years, business-to-consumer (B2C) companies have relied on influencers to market their products to their targeted publics. Thanks to …
Category: Student Work
Have You Analyzed Your Social Networks, Lately?
By Shelley Smith Network Literacy is becoming an increasingly needed skill in our highly connected age. NetSciEd released an infographic-type brochure that “provides and initial …
Anatomy of a Movement: the power behind the #MeToo collective experience
By Kristin Schlotterbeck After reading through the Pew Research Center’s mapping of Twitter topic networks, I was curious to compare a few other network maps …
The Rise of Micro Influencers
by By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea …
Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency
Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few …
Call-out Culture: a powerful tool, bullying, or both?
By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that. SoulCycle touts itself as more …