Social Media’s Reaction to the Best and Worst Superbowl LVIII Ads
by By Matt Ritchey Yesterday was one of the biggest days in American sports, Superbowl LVIII. With the Superbowl comes the advertisements during the game. As …
Tag: social media
How e.l.f. Cosmetics Stays Relevant
By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Is BeReal All That Real?
By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Is TikTok Shop Worth the Hype?
By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
A Study in Reaching Younger Audiences: Meme Marketing Across the NFL
By Johan Jaimes (LinkedIn) The 2023-2024 NFL season has arguably been one of the most eventful in recent memory. A season filled with big moments …
How Social Media Took Coquette and Turned it Into a Trend
By Parker Villiers Your recent feeds have probably been consumed by pretty little bows on everything you see. This is one of the newest and …
Snapchat: A Social Media App Trying to be Anti-Social Media
By: Katrina Block When people start listing social media apps, Snapchat is often included. Yet, their new campaign is headed with the phrase, “Less social …
UMG Changes the Way TikTok Sounds
By Bailey Peters TikTok has been known to introduce new ideas, music and trends to their users as people show their talents for views and …