How ‘Gen Z’ Social Media Interns Are Winning the PR Game
by By Natalia Pruklang The big mystery every one wants to know is who runs their favorite brand’s social media accounts. From Duolingo to the MLB, …
Tag: marketing
Food Creators of TikTok: A Game Changer for Restaurants Nationwide
By Samantha Kunody Are you a parent looking for a quick easy meal? Are you seeking a new restaurant to try in town, or even …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
5 Tips for Incorporating AI into your Marketing Strategy
By: Sesilie Stout LinkedIn Generative AI, the internet’s new it girl, is transforming the way we do business online. Although the technology is still in …
How to Grow your Company Through Instagram
By Delaney Hoenig In today’s digital landscape, social media platforms have become powerful tools for businesses to expand their reach and connect with their target …
PR Moves I Would Make… if I was @GirlBossTown
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
Clout Mining: Big Bucks or Big Bust?
By Jerrod Woo If you have ever noticed a Twitter account promoting skincare products and galaxy skylights under their viral tweets, then you’re not alone. …
Influencer Marketing and How to Make it Your New PR Best Friend
Influencer Marketing and How to Make it Your New PR Best Friend By: Samantha Elliott Embed from Getty Images You noticed last week that your …
Social Strategy for Brand Management
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement …
The Power of Storytelling
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …