Bot or Bought?
by By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at …
Tag: influencers
The Rise of Influencers
By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics …
Maintaining Kobe’s Legacy
By: Sarah Naciri Sunday morning, the devastating passing of NBA legend, Kobe Bryant, impacted the nation. Many social media users have chosen to mourn his death by taking …
The Instagram Influence of Baby Boomers
by Maggie Elias (@maggiejelias) When thinking of social media audiences, Baby Boomers are often pushed to the periphery of consideration—if not excluded entirely—because of their …
The Rise of Micro Influencers
by By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea …
The Power of Influencers
By: Elliana Meinert Influencers. We’ve all heard of them, and many of us follow them on multiple social media accounts. Everyone has seen or responded …
Twitch: Engaging your target market via Influencers
by: David Gugliottiwww.linkedin.com/in/DavidGMBA Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into …
Meltwater, Melting our Minds! Twitter Management Team: January 24, 2019
By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, …
Full Interview with Influencer, Rachel Pohl
Stacia Betley, MBA in Sustainability Rachel Pohl is an artist, adventurer, humanitarian, and environmentalist. With almost 70k followers, the stories and photos she shares impact …
Influencers Impact
On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some …