Don’t Let the TikTok Influencers Fool You: Amazon Storefronts Fuel Overconsumption
by By Tatum Mundy In a world overrun by social media, influencers and immediate consumption, such as Two-Day Amazon Prime delivery, consumer behavior has quickly taken …
Tag: influencer marketing
Coastal Cowgirl Deemed Summer of ’23 Aesthetic, and Paige Lorenze is the Blueprint
By Karrigen Hanson If you’re on Tik Tok you’ve already seen the predictions for Spring and Summer fashion of 2023: Coastal Cowgirl. With 63.4 million …
The Influencer-to-Podcast Pipeline
By Jane Nyman Today I am here to talk about the influencer-to-podcast pipeline. Why are so many influencers creating podcasts? One can only guess, but …
Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Lessons on Influencer Marketing From the 2020 Presidential Frontrunner
By Conall Anderson Michael Bloomberg came into the 2020 Democratic Presidential Primary as the former mayor of New York City. While he didn’t lead in …
#MusicTok Explained
By Eva Price Want your music to be heard? Try Tik Tok. It is being used as a creative space for a wide range of …
Child Influencers: Endearing or Exploitative?
By Noa Branitzky The connectivity and community that social media can cultivate is inevitable. Hundreds, thousands, and even millions of people worldwide now have the …
The Emma Chamberlain Effect
By Bobbie Adelson I would like to say my biggest flex is watching Emma Chamberlain’s youtube videos before she was famous when she was just …
2022 Met Gala: Which Influencers Landed The Invite?
By: Camryn Ramseyer In 2021, fashion fans saw more influencers attending one of the most prestigious events, with Tik Toker Addison Rae among the attendees. …
Revolve Festival: A Look Into Influencer Marketing Relationships
By Autumn Soucy Last weekend marked the return of Coachella and with it also the return of Revolve Festival, an invitation-only party that serves as …