Kids These Days: How Social Media Has Altered Generation Z’s Relationships
by By: Taylor Kissinger When I studied abroad on Semester at Sea last fall, I had limited slow access to the internet. I logged onto Instagram …
Twitter Summary for 01/10/18
Summary: Between January 8th, 2019 and January 11th, 2019, the School of Journalism and Communications’ Strategic Social Media class’ Twitter feed, using #SOJCssm, presented more …
Personas Personalized
By: Kelly Thackery Today’s blog post features a strategic social media podcast on how to create effective marketing personas in the B2C marketing space. Highlights …
Oh, the Humanity
Taylin Minnaert A luxury I get from writing this post at the end of the term is the curriculum knowledge from our past 10 weeks …
What Makes a Social Media Site/App Great?
Dylan Westrick 3/17/18 For this blog, I researched about different types of social media and which ones are used the most worldwide. I was somewhat …
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Zillow: Social Media Superstar
authors: Erich Aguillon, Grieta King, Samantha Nadel, Case Powell and Jeanne Schneider On Wednesday, March 14 we welcomed Grant Gurewitz (UO ’13, @GrantGurewitz) and Ahva Pakzadan (UO …
Constructing Your Persona
By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this …
Creating Personas and B2B Marketing: Know Your Target Audience
Authors: Sophia Meyer, Ali O’Shaughnessy, Celine De Clercq, Parker Doyle On Monday’s class, we had the pleasure of speaking with two professionals, Doug Wilson and …
Building Personas
By: Aaron De Ocampo What is your persona? In terms of creating personas you will need the following: research, analyze & survey data for personas …