Influencers: They Aren’t All The Same
by By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and …
WeChat: the ultimate evolution of social media
By Yichi Zhang In China, WeChat is not only a popular social media platform, but also becoming a daily necessity to its Chinese users. Tencent …
Social Media in the Workplace: Encouraging Employees to be Active on Platforms.
By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect …
Twitter Management February 7,2019
Twitter Management Team: February 7, 2019 By: Ari Rassouli, Carly Grossman, Madelyn Dwyer, Kierstyn Yardley Thursday’s class was centered around social media policy and crisis …
Dealing with a crisis in 3 easy steps
By: Kacie Van Stiphout Obviously, there isn’t any “right” way to deal with a crisis. What should happen beforehand is the PRE-crisis planning. Always have …
Crisis Management
By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and …
Twitter Management Team: February 5, 2019
By: Hannah Blair, Casi Jackson, TJ McCourt, and Daymon Standridge Our group had a twitter discussion on the lecture of ethics in social media. Tuesday’s …
Get Rid of Crisis and Rebuild
By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn’t wait to pass judgment. They happen anywhere, …
Putting out Nonprofit PR Fires: Crisis Communication
By: Kaisa Lightfoot It’s much more than “stop, drop and roll”. I don’t know about you, but I worry. I worry about if I’ve left …
Double Check
By Bella Barilati In our current social climate companies care who is behind the logo. Society wants to know they are investing their money into …