Ad This to Your Toolbox
by By Samuel Cochran. This piece is meant to summarize and supplement Professor Matthew’s lecture on February 21st in which she showed us the basics involved …
Twitter Summary for February 19, 2019
By: Bella Barilati, Julianna Bourjeaurd, Elli Meinert, Carolyn Riesinger Tuesday’s class dove into analyzing social media data and how that can benefit a company. Prior …
How Do We React When A Legend Dies?
By Ari Rassouli If you are familiar fashion I’m sure you have heard the news. Karl Lagerfeld, the creative director of Chanel and Fendi, passed …
Keeping Up With The…Algorithm
By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically …
Is Instagram changing our lives for the better or for the worse?
By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, …
Millennial Mothers Know Best
By: Meghan Schroeder Influencer identification is used to help understand who or what accounts or media platforms are controlling and steering conversations in the specific …
Branding with Social Media and Understanding Data
By Lexi Naone With our current social climate, it’s important for brands to create a strong presence on platforms. Social media is a large part …
Twitter Summary for February 12, 2019
Samuel Cochran, Brian Gaudette, Jared Myers, and Colton Schang We started class by discussing descriptive statistics, which are summary statistics (summary of a set of …
A Digital Center of Excellence for Your Personal Brand
by By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get …
Ethical social media
By Jason Tseng Social media is penetrating our life because most of the people are checking media anywhere anytime. In the present, almost everyone will …