The Rise of Micro Influencers
by By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea …
Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency
by Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few …
Call-out Culture: a powerful tool, bullying, or both?
By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that. SoulCycle touts itself as more …
Twitter Management Group 2: March 14, 2019: Fatemeh Fakhraie
By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves, Austin Banks On Thursday, March 14th, our class had the privilege to listen to guest …
Social Strategy for Brand Management
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement …
Twitter Management Group: March 14, 2019. Fatemeh Fakhraie & Google Analytics
By: Rui Sun, Jason Tseng, Yichi Zhang The class on Thursday continued the topic of Google Analytics, and our class was honored to have Fatemeh …
Strategic Social Media: How to Engage in Unexpected Ways
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content …
Google Ana-what? Oh, Analytics! Resources to learn an important tool.
By: Dustin Valdez I had heard of Google Analytics, but wasn’t really sure what it was all about, or how it was used…until last summer. …
Athletes Face A New Competitor: Old Tweets
By: Austin Banks Numerous professional athletes have faced a great deal of criticism in 2018 for offensive old tweets from when they were teenagers have …
Twitter Summary for March 12, 2019: Google Analytics
By: Erin Joo, Ian Burleigh, Oleene Perera, Rob Emmett, and Tom Bridger Today’s class was focused on all things Google Analytics. Google Analytics can be …