How To: Making your tweets stand out
by By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how …
Is VR’s Greatest Value Actually to Help us Rediscover our Humanity?
Jared Myers This week, our guest speaker, Donna Davis, delivered a stirring talk on the implications of AR/VR for people all over the world. I …
There is nothing new under the sun: Is originality important in social media content creation?
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online. If something is clever and funny you can bet that it will get …
Let Me Be Frank: Kevin Spacey’s Bizarre Crisis Management Strategy
By: Matt McGonegal This is a heads-up that this post talks about sexual assault. While I do not discuss the specifics of these high-profile cases, …
Keeping Up with KPIs: How to Measure Success
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
Twitter Management Team: March 5, 2019. Donna Davis + Virtual Reality
By: Julianne Spencer, Nikki Heaston, Nuchwara Youngcharoen, Isabelle Shattuck, Eva Pozarycki, Dustin Valdez To gear up for our guest speaker Donna Davis’ lecture about Virtual …
SOCIAL MEDIA AND SELF-ESTEEM
By: Ashleigh Maier In my preteen and early teenage years, the “cool” mode of social media was MySpace. This came with posting statuses, finding coding …
Global Social Media – How Airbnb exists in every corner of the world.
by By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and …
Twitter Management Team: February 28, 2018. Smart Content Strategies
By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together …
Building Your Brand In Social Virtual Worlds
By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master’s Program made a visit to the SOJC Strategic Social …