Influencers are EVERYWHERE!
by By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy …
Is it Ethical for Companies to Post on Social Media After a Celebrity Death?
By Kyra Flynn As many are already aware, the world was shocked upon the announcement of basketball legend Kobe Bryant’s fatal passing. In response, many …
Ethics in Advertising: How Far is Too Far?
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
Social Media Fail: A Gamble Worth Taking?
By: Anthony Ebel Hot off of last class discussion in ethics and social media, I thought it would be good to highlight a social media …
Twitter Summary: 2/3/20 Social Media Ethics
By: Mary Edman, Ty Hancock, Brandon Yee & Katie Zurbrick Today during class we discussed social media ethics and the secret to social media success. …
Complying with targeted audiences
By Yujun Mei From 1995, Subaru found that the gay and lesbian communities should be the large group of consumers. With this regard, Subaru took …
Astroturfing on Amazon
By: Penny Barnes According to Big Commerce, “astroturfing has been attempted by online businesses who present a product as being highly desired and sought out …
ROInfluencers – When do we know how much they’re worth?
By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source …
What happens when an Instagram influencer shifts their personal branding?
By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on …
The Rise of Influencers
By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics …