Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
by By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …
Through the Lens: The Evolution of the #ShotOniPhone Movement
By Edel Diaz-Jaime The ShotOniPhone campaign by Apple has completely changed how we think about taking pictures with our smartphones, transforming ordinary situations into unforgettable …
Unpacking the Success of Nike’s “Dream Crazier” Campaign
By Tristin Faller Nike’s “Dream Crazier” campaign, launched in February 2019, remains a standout example of effective social media marketing. This campaign, featuring female athletes …
Exploring the Maze of Personality Tests on your “For You Page”: From Entertainment to Identity Distortion
by: Sneha Chopra From taking personality quizzes in the early 2000s, leafing through magazines like TigerBeat and J14, to the present-day trend of sharing personality …
Success or Chaos? The Awaited ‘Vultures 1’ Album by Kanye West and Ty Dolla Sign.
By Bella Kleiner In case you missed it, the eagerly awaited album ‘Vultures 1’ featuring Kanye West and Ty Dolla Sign, was just released on …
Social Media’s Reaction to the Best and Worst Superbowl LVIII Ads
By Matt Ritchey Yesterday was one of the biggest days in American sports, Superbowl LVIII. With the Superbowl comes the advertisements during the game. As …
Snoop Dog’s Failed Marketing Campaign Gets CEO Fired
By Anii Nwizu Using celebrities is a significant part of marketing and public relations. This is something that the world-famous rapper from Compton, Snoop Dogg, …
How e.l.f. Cosmetics Stays Relevant
By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Is BeReal All That Real?
By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Is TikTok Shop Worth the Hype?
By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …