How To Effectively Advertise on Social Media in Today’s Society
by By Hannah Hertel Ads. They are everywhere we turn and humans are constantly being advertised to. Social media has increased the scale of advertising by …
How To Make It In The Sports Industry
By Ellie Nees If you’re anything like me, you understand how terrifying the idea of trying to make it big in the sports world is. …
Five Ways to Be a Good Influencer
By Jane Nyman Build your Brand Your personal brand as an influencer serves a similar purpose as a traditional company. So, to begin you will …
TikTok’s Unpredictable Algorithm
By Breann Miller It’s a common occurrence to see comments or posts questioning how you somehow got onto a certain ‘side’ of TikTok. Right now, …
How to rise above cancel culture
By Alyssa Ignacio If you’re going to start a career in social media, you need to consider the consequences of certain actions. Online audiences will …
RIP-IT Sports Meets AI
By: Terra McGowan For the past five months I have had the privilege of being an intern at RIP-IT Sports. RIP-IT is a sportswear company …
Eggo Demonstrates the Importance of Empathy
By Marcella Jones During the week, I came across an Eggo case study published on PRWeek titled “Why Eggo Gave 1,000 Parents Money to Hire …
Unleashing your creative narrative: How to use Instagram Reels to tell compelling brand stories
Photo by cottonbro studio: https://www.pexels.com/photo/person-holding-black-iphone-7-5053738/ By Eva Camacho Short-form video has risen in popularity on social media. Many social platforms are short-form video-based or include …
Senate Aims to Restrict Social Media For Children Under 13
By Andrew Giba Over the past couple of years, social media has helped people stay connected with their friends and family. During the COVID stay-at-home …
#BookTok – An Old Form of Media Re-emerging on a Digital Platform
By Sami Collier TikTok has been dominating the social scene for some time now. With a constant array of viral takes and new trends emerging, …