Utilizing Instagram Story Highlights to Build Your Personal Brand
by By Emily Daniels In today’s age, social media platforms exist as strong tools for both businesses as well as personal branding. Instagram specifically stands out …
Walking the Line: Healthy Social Media Habits for PR Professionals
By Lily Armstrong As students in a communications-based field of study, we are inundated with reminders from our professors to stay connected- and they’re right. …
How to use social media to plan a trip to Europe this summer
By Hannah Smith As summer quickly approaches, many people are preparing for their European vacation. Planning such a trip can be an exciting yet overwhelming …
The Importance of Social Media for Athletes
By: Gabrielle Gibson Many athletes’ main priority is how they perform in their sport, but growing their personal brand takes a lot more than that. …
From Goals to Likes: How Football Teams are Winning Over Gen Z with TikTok
By: Talaya Law In the ever-evolving social media landscape, football teams continuously seek innovative ways to connect with their audience. One platform that has caught …
The Power of User-Generated Content: A Collaborative Digital Landscape
By Lily Chrisman In the digital age, social media has been a tool that brands use to connect with their audience and create a sustainable …
The Grocery Store Social: Impacts of Media on Shopping Habits
By Sammy Harris At this point, we are all very aware of the impacts of social media—comparison, inspiration, and everything in between. One aspect that …
Creating the Perfect Mood Board: A Pinterest How-To
By Paige DeMarco If you’re not using Pinterest, you’re missing out! With apps such as Instagram and Tik Tok taking over the social media universe, …
Why Students and Young Professionals Should Use Instagram to Build Their Personal Brand
By Quinci Miller It’s no secret that Instagram has become one of the most popular social media platforms since it was created in 2010. Instagram …
5 Tips for Incorporating AI into your Marketing Strategy
By: Sesilie Stout LinkedIn Generative AI, the internet’s new it girl, is transforming the way we do business online. Although the technology is still in …