Office Siren, Corporate Core, Bayonetta Effect
by Dear reader, Fashion trends seem to come and go faster than the seasons change. The newer and more niche trend is the “Office Siren” aesthetic …
The Re-Birth of The Bachelor
By Megan Kindle In the landscape of reality television, dating shows have become less entertaining and not as popular as they used to be. One …
How Patagonia Markets Through Activism
By Autumn Straus If you like to hike, snowboard, ski, or spend time outside, maybe you’ve invested in some clothing from Patagonia. This brand “is …
Social Media and the Rise of K-pop
By Jenna Tsuchida Korean popular music, better known as K-pop, is a genre from the 1990s that originates from South Korea. However, it only started …
Some key takeaways from Ruby Betten, creator partnerships Lead at TikTok
By Olivia Morris LinkedIn Olivia Morris TikTok is one of the apps that many people my age are using right now. Ruby Betten, creative partnerships …
Balenciaga’s Closet Campaign: Are Celebrities Back on Balenciaga?
By: Jade Anaya Balenciaga’s newest campaign, entitled Closet Campaign, features countless celebrities and influencers such as Kim Kardashian, Model Paloma Elsesser, and CEO/Influencer Devon Lee …
10-year-old Girls are Taking Over Sephora, and TikTok is Livid
By Nikki Roubos If you’ve been scrolling through TikTok lately, you’ve likely seen the oversaturation of popular beauty brands like Drunk Elephant, Rare Beauty, Summer …
Barbie Movie Breaks Records: Analyzing The Summer That Transformed Movie Marketing
By: Maddie Bertsch The Barbie movie, starring Margot Robbie and Ryan Gosling, was the event of the summer. It was hard to ignore the pink-coded …
Campaignchella
By: Ava Parducci Campaign Analysis on Coachella 2023 in Relation to Digital Media Coachella has established itself not just as a music festival but as …
Spoiler Alert! Are TikTok Movie Clips Wrecking Your Next Theater Visit?
By Phoebe Ransco TikTok is built on immediate global communication via video and media clips through users’ personalized “for you” pages, but what if the …