Quality Over Quantity
by By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer …
Category: Student Work
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …
Using Binge Worthy Content
Josie Ruff This last week, Carmen Hill spoke to the class about content strategy. She reminded us that just like our journalism peers we need …
How Content Marketing Has Gone From Nonexistent to Prevalent
By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a …
STANDING OUT AS A CONTENT CREATOR 2/24/2020
By Abigail Portwood There are so many types of content creation, and without analysis, it’s hard to understand and interpret the best techniques in order …
HOW DO WE DEFINE INFLUENCE ON SOCIAL MEDIA?
By Taylor Lancaster This week we had the pleasure of hearing from Bill Calder and Jenna Galbreath, who work for WE communications. Bill and Jenna …
How Much Tech is Too Much Tech?
Jacob Swinn In the Beijing 2008 Summer Olympics, Michael Phelps and other swimmers wore full-body swimsuits by brands such as Arena, Speedo, and Jaked. The …
The Power of Speaking Up
By: Ofuma Eze-Echesi If something is making you unhappy, hampering your progress, or negatively affecting your quality of life, speak up! Social media platforms like …
Twitter Summary: 2/17/20 Social Selling
By Connor Nolan, Jillian Fraccola, Lizz Wells, Caitlin Wahlers, and Ben Feng In class on Monday of week seven, we had guest speaker Lauren Teague …
Twitter Summary: 2/12/20 Taking Your Social Media Temperature
By: Olivia Gabriel & Hayley Williamson In class on Wednesday of week six, we continued our conversation about social media audits and how to “take …