What Everyone Can Learn From One of the Biggest Crisis Communications Disasters
by By Reed McIntire Twitter LinkedIn Having a good crisis plan is a crucial part of operating a business efficiently. It goes without saying that a …
Category: Student Work
Cancel Culture in Social Media: Productive or Not?
By Chloe Gile As social media activity rises, so has the concept of “cancel culture”. Nowadays, it seems that you can’t hold a platform on …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
How to Use Your Brand’s Influence Ethically
By: Jonah Boyd Brands are involved in every aspect of our daily life. From the clothes we decided to wear to the food we choose …
Social Media for Nonprofit Organizations
By Piper Bonacquist Nonprofit organizations often run on a tight budget, directing the majority of their funds towards the programs that fulfill their mission. This …
Under the Influence: Why PR is Heading Towards Influencer Marketing
By Camryn Miyahira As the focus on online connection becomes more apparent, businesses are starting to take notice of how to build relationships with their …
My Top 3 Favorite Influencers for the Soul
Written by: Elizabeth Salathe In the past couple of years, influencer presence has taken off. It seemed just like yesterday I huddled around a clunky …
Social Media Addiction: The Obsession With Online Image
By Megan Wlodarczyk Social media has been around for years now. Since social media sites first started gaining popularity, members of the online community have …
Marijuana on Social Media
By Ava DiGrande Today is April 20th, otherwise known as “Weed Day.” This day has been granted a holiday in the eyes of cannabis-friendly individuals. …
Sharing is Caring: The Importance of a Brand’s Digital Presence
By Makenna Crocker Social media gives brands a platform to engage with consumers and society in a way that is more intimate than ever before. …