Barbie Movie Breaks Records: Analyzing The Summer That Transformed Movie Marketing
by By: Maddie Bertsch The Barbie movie, starring Margot Robbie and Ryan Gosling, was the event of the summer. It was hard to ignore the pink-coded …
Category: Student Work
Campaignchella
By: Ava Parducci Campaign Analysis on Coachella 2023 in Relation to Digital Media Coachella has established itself not just as a music festival but as …
Is X Violating Freedom of Speech? Here’s What Happened:
By Abby Jones Elon Musk’s social media platform X, previously twitter, has been under recent scrutiny after several journalistic accounts got “accidentally” suspended earlier this …
SKIMS Brand Strategies and Success Deep Dive
By: Evelyn Murray SKIMS is a loungewear company founded by Kim Kardashian in 2019. SKIMS stands out for its dedication to diversity and inclusion. With …
How Spotify Got People Sharing
By: Kaimana Mau What is Spotify Wrapped? One of the most impressive marketing campaigns a company has ever created was Spotify Wrapped. This campaign launched …
Understanding the Instagram Algorithm in 2023
By Sonja Wheaton Social media is a free and useful tool for marketing and public relations professionals to represent brands. It provides a platform for …
Seamless Transition?: Print to Online Presence
By: Isabella Barba Many traditional print organizations have taken on an online presence in an effort to adapt. Establishing an online presence allows print organizations …
How To Keep Instagram Followers Involved In Your Business Through Social Media
By Julia Wilfong There are many ways to engage followers via Instagram stories. The questions, polls, and other stickers can be used to understand many …
A Guide To Instagram Reels
By Tyler Morrison Over the last few years, short-form content has expanded across every social media platform. Consumers of social media today have much shorter …
Utilizing Instagram Story Highlights to Build Your Personal Brand
By Emily Daniels In today’s age, social media platforms exist as strong tools for both businesses as well as personal branding. Instagram specifically stands out …