Improvements or Imposters: Influencers at Fashion Week
by By Olivia Samler Fashion Week is a highly exclusive and integral part of New York and fashion culture. New York City was the first to …
Category: SOJCStudent
How to create a trend on social media
Kaimana Mau Many project strategies that aim to attract people often contain a trend or angle which hooks audiences. The power of a trend can …
How Companies are Using AI for Advertising and How Businesses Can Do The Same
By Bella Kleiner, LinkedIn With the rise and quickening advancement of Artificial Intelligence (AI), there are many businesses using AI to create campaigns. Companies like …
How To: Make LinkedIn Your Best Friend
By: Nikki Roubos In today’s increasingly competitive job market, fewer college graduates are receiving job offers than ever before. An analysis by the Federal Reserve …
Athletes Can Win Hearts Through Instagram
By Jenna Tsuchida Instagram, arguably one of the most popular social media platforms since the rise of the internet, has been an essential platform for …
Curating the Perfect Instagram Photo “Dump”
By: Sneha Chopra A perfect carousel post. You know you’ve seen it. Scrolling amongst the mundane, every day posts on your feed until you come …
How to Support Current Causes Without Being a Performative Activist
By Parker Villiers It can be extremely overwhelming and intimidating to see horrific world news all over your social media feeds every day. Many social …
Panera Bread AI Campaign
By: Evelyn Murray Panera Bread is an American chain of fast-casual restaurants. Panera brand represents bakery and café style offerings including fresh baked goods, along …
Embracing Reels to Gain Success
By Bailey Peters I have been working on increasing followers for an account I run for my college house, the Trinity house, for the last …
TikTok Shop: What It Is and How To Become a Seller
Abby Jones The TikTok Shop is a new phenomenon that began in September 2023 and has quickly transformed the culture of the app. TikTok Shop …