Social Media’s Reaction to the Best and Worst Superbowl LVIII Ads
by By Matt Ritchey Yesterday was one of the biggest days in American sports, Superbowl LVIII. With the Superbowl comes the advertisements during the game. As …
Author: SSM Student
Snoop Dog’s Failed Marketing Campaign Gets CEO Fired
By Anii Nwizu Using celebrities is a significant part of marketing and public relations. This is something that the world-famous rapper from Compton, Snoop Dogg, …
How e.l.f. Cosmetics Stays Relevant
By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Is BeReal All That Real?
By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Is TikTok Shop Worth the Hype?
By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …
TikTok’s Unrealistic Trends
By: Elle Lockard TikTok’s emergence has changed social media’s face by captivating millions with its short-form video content. It has become a powerhouse platform that …
Is TikTok an actual good marketing strategy for growing businesses?
By Liz Blodgett We see product advertisements every day on TikTok. From the newest skin product that we need to use to a product giveaway …
Superbowl LVIII: An opportunity for influencer marketing to shine
By Maggie Delaney Ah, yes, the sacred American holiday is upon us. It’s Super Bowl weekend. If you’re anything like me, this may be the …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
Searches for Spotify’s daylist spiked 20,000% after trend took over Instagram
By: Alex Michaels Spotify is not just an app for music, but turning into a source of social media with its partnership with instagram. Instagram …