Clients needed to work with smarty pants student teams
by You: A company or organization with an active social media presence — two or more active social media accounts with a total number of fans, …
Author: kmatthews
The Rise of Micro Influencers
By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea …
Global Social Media – How Airbnb exists in every corner of the world.
By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and …
Twitter Management Team: February 28, 2018. Smart Content Strategies
By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together …
Building Your Brand In Social Virtual Worlds
By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master’s Program made a visit to the SOJC Strategic Social …
A Digital Center of Excellence for Your Personal Brand
By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get …
Twitch: Engaging your target market via Influencers
by: David Gugliottiwww.linkedin.com/in/DavidGMBA Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into …
You Can’t be an NBA Fan in 2019 Without Twitter
By: Amador Nazarov Woj. Shams. To most, those two words do not hold much meaning, but to NBA fans they are two names that are …
Sharing What We Learn
Whether you’re taking #SOJCssm or not, you can keep up with the class via this website. It’s thanks to the generosity of so many smart thinkers, …
Welcome to SOJCSSM!
This class is, by far, my favorite to teach. I get very excited about social media and particularly so when I get to talk about …