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Student Posts

Learning to Live with Targeted Advertising

By: Sean Willcox, @SeanWillcox_10 In these polarized times, there's at least one thing that almost everyone can agree on: targeted advertising is creepy. A recent Consumer Reports study found that 85% of online consumers oppose Internet ad tracking, and are unwilling to trade their personal data, even anonymously, for the sake of being shown ads that might be more relevant…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more
Student Posts

A Supersized Ethical Dilemma

  By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron James has been widely criticized in recent years for his endorsements of unhealthy brands like Coca-Cola and McDonald’s. James is not alone in his endorsement of junk food. Many high-profile athletes represent brands that nutritionists…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more