marketing

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Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
Student Post

The Power of Storytelling

By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all the clutter and noise? Why will a consumer choose your brand over the similar brand sitting right next to it on the shelf? Purchase decisions between products of identical quality and price can be swayed…read more
Student Post

Creating an Effective Social Media Marketing Strategy

Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and small, to help fulfill its marketing objectives. Especially when teamed with bots like an Instagram Bot for example. Whether it’s a Fortune 500 company serving the global market or a local sports team aiming to…read more
Student Posts

Why You Should be Using Consumer Content in Your Marketing Campaign

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more
Student Posts

Staying on Your (Twitter) Toes

By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more
Student Posts

Learning to Live with Targeted Advertising

By: Sean Willcox, @SeanWillcox_10 In these polarized times, there's at least one thing that almost everyone can agree on: targeted advertising is creepy. A recent Consumer Reports study found that 85% of online consumers oppose Internet ad tracking, and are unwilling to trade their personal data, even anonymously, for the sake of being shown ads that might be more relevant…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more