crisis management

Student Posts

Crisis (NOT) Averted

By: Audrey Marlatt // Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is defined as a time of intense difficulty, trouble, or danger. For years, brands have had to rise to the challenge of figuring out how to navigate crises. The era of social media has made it…read more
Student Posts

Twitter Firestorms: Bullying or Not?

By: Morgan Wilkes We see it all the time on Twitter. The "Show This Thread" option that unveils hundreds, sometimes thousands of replies filled with commentary based on the original tweet. Sometimes these threads are funny. But other times, they unveil a firestorm attacking like a mob. Recently, a New Jersey woman attending University of Alabama was the star of…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more
Student Posts

Calm down, it’s probably not as bad as you think

By Lauren Garetto Crisis. Something no business wants to encounter, and something we all hope they try to avoid. But do businesses really do their best to avoid them? Constantly we see social media campaigns go wrong like McDonald's, or offensive wording like Bud Light, or even insensitive pictures like Teenage Mutant Ninja Turtles, and we’re all left wondering why…read more
Twitter Summary

Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more