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Gini Dietrich Covers Everything

By Nicole Lygo In class on Thursday, we heard from Gini Dietrich, CEO and founder of Chicago-based marketing and communication firm Arment Dietrich, and author the popular PR and marketing blog Spin Sucks. Because of Gini’s wealth of experience in a multitude of topics, the conversation jumped from topic to topic, going everywhere from blogging advice to ethics in PR…read more
Student Posts

Bloggers are the New Influencers

By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. Recently bloggers have been must haves at runway shows and grand opening parties as bloggers have become the new influencers. Influencers are people with a mass amount of followers on any social media platform that…read more
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Top 5 Ways to Use Twitter for Professional Networking

By: Aysia Kezerian While LinkedIn may be the first thing that comes to your mind when it comes to professional networking, Twitter can also be of great use when it comes to connecting directly with different companies and corporations. Here are 5 simple ways to maximize your use of Twitter to expand your professional network: Follow, follow, follow - Follow…read more
Student Posts

To Plan or Not To Plan – There Is No Question

By Valerie Wiebmer (@valeriewiebmer) To Plan. Planning and organization are key in many different aspects of life, especially in the business environment, and can often be the deciding factor between success and failure. One of the main reasons people, and more commonly businesses, are scrutinized for failing on social media is because they posted something without thinking in the heat of…read more
Twitter Summary

Crisis Communication on Social media

By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got into the lecture, we learned that what active listening is and the importance of active listening on social media responding to customers. Active listening is a way of listening and responding to another person to…read more
Twitter Summary

Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more
Student Posts

An Emoji is Worth a Thousand Words

By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, "If you don't have anything nice to say then don't say anything at all." However, companies and brands around the world seem to let that childhood message slip their minds when speaking to the public. In our highly active social media based society, it is hard…read more